Envision the impact of AI on private banking – it’s all about being personal.
Why is AI relevant to private banking and how can it affect the business going forward? The key lies in client centricity which is leading private banks to ultra-personalization. The nature of the Private Banking business is to be customer focused. However, just knowing your customer is no longer enough to meet growing requirements. According to an Avaloq investor survey* from affluent to UHNWI clients across regions, 44% of investors in Europe consider ‘A highly-personalized service’ as one of the top must-have elements in financial services. Understanding the complexity and creating value by foreseeing clients’ requests is how private banks must equip to survive in the era of personalization. Whilst AI is not the sole answer, it is an important tool that enables the banking sector to accelerate the shift into the wave of digital transformation.