The AI paradox: A blessing or a curse?

PwC Luxembourg is pleased to present the agenda of this year’s PwC Cybersecurity & Privacy Day, taking place on 5 June 2024 at PwC’s Luxembourg’s Crystal Park premises. The agenda of the day includes many presentations as well as interactive workshops sessions. Furthermore, the top five innovative solutions selected for this year's Cybersecurity & Privacy Solution of the Year Award will compete during the Pitching Contest.

April 19, 2024

The mission of the PwC Cybersecurity and Privacy Day is to help all businesses stay as secure as possible in a complex and dynamic digital society.

This year’s main theme will be: ‘The AI paradox: A blessing or a curse?”

The significant impact of Artificial Intelligence (AI) on reshaping cybersecurity is clear, yet ensuring the protection of AI systems is essential to avoid negative consequences. The increasing use of AI is driven by the availability of powerful and cost-effective computer chips, making it feasible for organisations of various scales to adopt. This trend is further propelled by the exponential expansion of digital data. As AI applications become increasingly integrated into everyday activities, their importance in cybersecurity grows significantly.

Besides, AI and privacy of data are deeply intertwined concepts in today’s digital landscape. As AI technologies become increasingly prevalent in various aspects of our lives, the handling and protection of personal data have become critical concerns. To address these concerns, it’s crucial to implement robust privacy safeguards and regulations. By implementing robust privacy measures and upholding ethical standards, we can harness the power of AI while safeguarding the privacy and dignity of individuals.

The event intends to offer comprehensive perspectives on both the benefits and the challenges posed by AI in the realm of cybersecurity and privacy. In fact, in PwC’s 27th Annual Global CEO Survey – Thriving in an age of continuous reinvention – the results showed that CEOs in this year’s survey reflect similar concerns over the potentially significant, unintended consequences that could emerge from the surge of generative AI. It turns out from the survey that when it comes to generative AI, CEOs are most concerned about cybersecurity risk—and over half agree that it is likely to increase the spread of misinformation in their company.

Koen Maris, Advisory Partner and Cybersecurity & Privacy Leader at PwC Luxembourg, says: “This year’s event theme seems especially relevant. Cybersecurity and data protection are paramount to keep our privacy safeguarded in a world fuelled by Artificial Intelligence. We’ve curated a rich agenda that directly addresses this theme, featuring excellent speakers and workshops. As always, the pitching competition is a highlight of our event, and I’m excited to announce that this year, we have a diverse range of solutions being presented! It’s shaping up to be an exceptional event, and I can’t wait to see you there”.

PwC Cybersecurity & Privacy Day 2024

Participants on the day will benefit from internationally renowned speakers, shedding light on challenges we are facing in today’s sophisticated digital world. This year, we are very excited with the expertise of our speakers who were carefully selected with the topic of “The AI paradox: A blessing or a curse?” 

Some speaker highlights include:

  • Geoff White, Investigative Journalist, Speaker and Author
  • Mika Lauhde, Senior Fellow, FIET, Private Law of Faculty of Law, Maastricht University
  • Donia El Kateb, Senior IT-Security Engineer, European Investment Bank (EIB)
  • Stan Scharnigg, Co-founder – Operations/Finance/Sales, Chunk Works
  • Herwig Hofmann, Professor of European and Transnational Public Law, Head of the Department of Law, University of Luxembourg, FDEF
  • Nico Sienaert, Sr. GTM Lead Security, Microsoft
  • And many others…

Key dates to remember:


The complete PwC Cybersecurity & Privacy Day agenda is available here.

Don’t forget to request an invitation to join us for this landmark event in Luxembourg! See you there!

Out of the shadows: CISOs & DPOs in the spotlight! 2024 Survey

2024 marks the new edition of the Out of the shadows: CISOs & DPOs in the spotlight! Survey conducted with the active support of CLUSIL, CNPD, CSSF and ILR. Get ready for the unveiling of the survey results during our roundtable discussion with the following panellists: Sheila Beker, Head of Network and Information Systems’ Security, ILR, Cécile Gellenoncourt, Head of Department “Supervision of Information Systems and Support PFS”, CSSF, Marc Lemmer, Data Protection Commissioner, CNPD and Cédric Mauny, President, CLUSIL. The objective of this survey is to gain a comprehensive understanding of the roles and responsibilities of CISOs/ISOs and DPOs/privacy experts, especially in light of the upcoming European regulations.


PwC Cybersecurity & Privacy Day 2024 Pitching Competition

After an international call for submissions, PwC Luxembourg has selected five cybersecurity and/ or privacy companies with relevant solutions for the Luxembourgish market.

The five finalists will compete on 5 June 2024 live from Luxembourg for the two following awards:

  • 2024 PwC Luxembourg Cybersecurity & Privacy Solution of the Year Award – Jury’s Choice

This award will be conferred by the Jury to the candidate that demonstrates excellence at all levels, from strategy to execution.

  • 2024 PwC Luxembourg Cybersecurity & Privacy Solution of the Year Award – People’s Choice

The audience will have the opportunity to vote for their favourite solution right after the live pitch.

The two awards winners will be announced at the end of the conference.


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