Sybase, the enterprise software and services company exclusively focused on managing and mobilizing information, today announced that the readers of Waters magazine voted the company “Best Enterprise Data Management Vendor.” Sybase received 33 percent of the readers’ votes, beating out IBM and SunGard to win the category. The recognition of Sybase was part of the 2008 Waters Rankings, an industry-respected award where the winners are chosen by the qualified readers of Waters magazine, a financial IT publication with a circulation of over 10,000.

To address enterprise data management (EDM) challenges such as data mining, predictive modeling, reporting and business intelligence, Sybase’s analytics server, Sybase IQ, works with a multitude of operating systems, hardware platforms, and analytics applications. As the leading column-oriented database, Sybase IQ delivers answers up to 100 times faster than traditional RDBMS systems, and is an enterprise data manager’s best friend.

In addition, to enable real-time decision support in securities trading, Sybase introduced Sybase RAP – The Trading Edition in May 2008. Sybase RAP integrates high capacity vector data stores, in-memory transaction processing and complex event processing engines to deliver a robust real-time market data analytics platform to the sell-side and buy-side institutions in the capital markets industry.

“The readers of Waters magazine have embraced Sybase’s brand and reputation for delivering best-in-class enterprise data management solutions,” said Phil Albinus, Special Projects Editor at Waters. “By placing first within the Best Enterprise Data Management Vendor category, the readers of Waters have acknowledged Sybase’s market leadership. This is especially notable given how reticent financial services firms are when it comes to talking about the products running their businesses.”

Waters covers the practical implementation of technology in the securities industry and is relied on by financial technology professionals worldwide for focused, in-depth coverage of financial market data and technology. Each year, the readers of Waters are invited to choose the best financial IT services and solutions that help CIOs and CTOs get their job done. This year, more than 600 voters filled out the Waters Rankings ballots. The qualified Waters Rankings voters work in today’s leading investment firms, hedge funds and exchanges. Technology vendors and media relations firms were not allowed to vote.

“We are honored that the readers of Waters magazine have selected Sybase as the best enterprise data management vendor,” said Eric Johnson, senior vice president and general manager of financial services, Sybase. “We’ve been working closely with the world’s leading financial institutions and hold regular forums and customer advisory boards to maintain an open dialogue to address Wall Street’s pain points. It is gratifying to know our customers have acknowledged our commitment to their success by granting us this award.”