LuxConnect teams up with professional Luxembourg athletes

At LuxConnect, we believe in the power of performance without compromise. That’s why we’re proud to unveil our latest brand campaign, which spotlights two of Luxembourg’s promising young professional athletes: cyclist Marie Schreiber and golfer Charles Weis.

June 5, 2025

This collaboration goes beyond sponsorship, it’s a celebration of shared values and a vision of excellence rooted in national pride. Just as Marie and Charles represent Luxembourg with determination on the international stage, LuxConnect stands as a trusted ambassador of the country’s digital leadership, offering cutting-edge Data Center infrastructure at the heart of Europe.

Sports and Data Centers: United by core values

Both high-performance sports and Data Center operations demand the same core qualities: precision, excellence, performance, and reliability. These aren’t just buzzwords – they are daily disciplines, whether you’re navigating a challenging course or managing Tier IV certified Data Centers with 100% uptime.

Precision

In professional sport, precision is everything. A misjudged corner or a millimeter off a golf swing can be the difference between winning and losing. At LuxConnect, precision governs every system we design and operate. From cooling system control to energy management and network maintenance, we pay meticulous attention to detail – because there’s no margin for error.

Excellence

Marie and Charles strive to push their limits with every race and every round. Similarly, LuxConnect pursues excellence in all aspects of our infrastructure and operations. With Tier IV certification and state-of-the-art facilities, we set the standard for quality, security, and technological innovation in Luxembourg and beyond.

Performance

Behind every podium finish lies a relentless commitment to performance: hours of training, precision analysis, and unwavering focus. At LuxConnect, performance is built into every layer of our operations. It means ensuring an uninterrupted power supply that guarantees continuous service, maintaining 24/7 physical security to safeguard our clients’ most critical data, and providing the scalability needed to adapt infrastructure to growing demands, both in terms of space and power capacity. It also means offering true flexibility, with round-the-clock access to infrastructure and a full range of managed services delivered through trusted partners. Our infrastructure is designed for peak performance at all times, just like our athletes.

Reliability

Athletes need to be reliable towards their teams, their supporters, and themselves. It’s the same with LuxConnect. Businesses rely on us for uninterrupted service, which is why we’re proud to offer 100% uptime backed by Tier IV certification. Reliability is not optional, it’s a promise.

Promoting Luxembourg beyond borders

By supporting Marie and Charles, we’re not just encouraging young talent, we’re promoting the image of a forward-thinking, high-performing Luxembourg on the global stage. As a state-owned company, part of LuxConnect’s mission is to highlight the Grand Duchy’s strategic role in Europe through reliable, secure, and innovative tech infrastructure.

The tagline of this new campaign, “Performance without Compromise”, speaks to the total dedication required in both elite sport and Data Center operations. And in these videos, Marie and Charles are proudly “Powered by LuxConnect” – fueled by the same values that drive our business every day.

 

Watch video

In the same category