Luxembourg & Netherlands, April 24, 2025 —

The Luxembourg Chapter arrives at a critical moment, as the country’s financial and technology sectors face growing pressures to demonstrate ethical leadership while maintaining a competitive advantage. According to the 2023 PwC Global CEO Survey, 73% of CEOs worldwide believe that stakeholder engagement strategies directly contribute to financial performance.

Founded in the Netherlands by Hendrik Jan van Es, CBF supports businesses in integrating conscious leadership and sustainable strategies. The Luxembourg chapter, led by Marco Houwen – serial tech entrepreneur, business innovation advisor, and executive coach – will foster a community of executives dedicated to aligning business success with societal well-being.

“In today’s business world, success is about impact, not just profit,” said Marco Houwen, Head of the Luxembourg Chapter. “The Conscious Business Chapter Luxembourg will bring together leaders committed not only to making business a force for good but also to creating long-term, sustainable success for all stakeholders. “

“The launch of the Luxembourg chapter marks an exciting step in expanding the Conscious Business movement,” added Hendrik Jan van Es, Founder of CBF. “Marco’s vision, along withzentrapreneur.com’s expertise in conscious leadership and company culture transformation, will help drive sustainable growth in the region.”

Through workshops, events, and collaborative projects, the chapter will foster dialogue and action around the five pillars of the Conscious Business Model:

• Higher Purpose
• Conscious leadership
• Culture & Organization
• Business Models
• Stakeholders

The Conscious Business Foundation offers a unique membership for individuals and organizations ready to deepen their understanding and implementation of conscious business practices. Members gain access to a European-wide network of purpose-driven leaders, co-learning sessions, tools for transformation, and opportunities to contribute to the evolution of business as a force for good.

The Luxembourg Chapter calls on bold, visionary regional leaders to be part of the emerging paradigm of conscious business—those who are interested to know more about the shift toward purpose, values, and conscious leadership, and those who are ready to share their transformational journey to inspire others.

For more information, visit www.consciousbusiness.lu or contact press@consciousbusiness.lu