IBM organize an Executive Rountable about Digital Transformation. It will take place the 13th november from 3:45 PM to 9:30 PM in Bourglinster, Luxembourg. Keep your Digital Transformation in control by focussing on your customer.

Front Office Transformation for Banking & Insurance

Today, more and more devices, are being used to access bank and insurance services. This disruption has blurred the lines between channels, and the proliferation of customer touch points has become a headache for all parties on the front line of the Digital Transformation, i.e. the CIO, COO, CMO and CSO. Banks and insurers now realize they must change the way channels are managed and built.

With digital transactions and customer engagement round-the-clock and on the rise, banks and insurers need to learn from industries that are ahead in customer experience. How do you make the most of this explosion of digital contacts while keeping your priorities right and your core business in the clear? How do you turn this channels disruption into a future-proof competitive advantage? How can you exploit all those digital contacts to obtain a more advanced understanding of your customers’ wants and expectations?

Join Wayne Peacock, IBM Europe Digital Front Office Leader in Financial Services, and your executive peers in discussing your transactions issues, tradeoffs and lessons learned when adopting new mobile and omnichannel strategies.

Looking forward to having you with us on Thursday, 13th November 2014 and hear your business insights and questions on how to keep your Digital Transformation successful by focussing on your customer!

AGENDA
15:45 – Welcome and registration
16:15 – Introduction
by the host Frederic Robin Country General Manager IBM Luxembourg
16:30 – How to lead your Front Office Transformation from a customer outside in perspective –
The Nationwide Case
by Wayne Peacock, Interactive Experience Leader – Financial Services – IBM Europe
17:30 – Roundtable discussion moderated
by Eric Busch, IT Nation and Wayne Alan Peacock, Interactive Experience Leader –
Financial Services – IBM Europe
19:00 – Cocktail
19:30 – Dinner
21:30 – End of the event

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