Sentenial’s flagship product, EuroDebit, was awarded ‘Best Payment Product’ under the Readers Choice Category of the prestigious Banking Technology Awards ceremony which took place on Thursday 6th Nov at the Grosvenor House Hotel, Park Lane in London.

The Banking Technology’s Readers’ Choice Awards, which were introduced for the first time last year, are voted for by the magazine’s international readers, who are asked to name their choice of vendors and products in a range of categories spanning all parts of the financial services spectrum.

EuroDebit from Sentenial, described as the complete SEPA direct debit processing software application, is currently being implemented for SEPA by 2 of the largest Banks in Europe. Seen as the low risk, best practice choice for SEPA Direct Debits, EuroDebit is proven in the marketplace, end to end and scalable, addressing the current practical requirements of SEPA Direct Debits, while also extending itself to offer optional service layers for a truly efficient and adaptable strategic SEPA solution.

Sentenial Ltd which has offices in the UK & Ireland is fast becoming recognised as one of the leading providers of SEPA Direct Debits in the industry. With clients ranging from SMEs to large global banks, Sentenial has built a reputation for best in class solutions, accurate and efficient delivery and excellent customer service.

Commenting on the Award win, Sean Fitzgerald, CEO Sentenial said: “We were very pleased to be nominated for this ‘Best Payments Product’ award and appreciate the recognition of our EuroDebit product in winning the Award. I would like to thank our clients, partners, and staff who continue to support and contribute to our success.”

The 2008 Awards which took place on Thursday 6 November, was attended by an array of Banks & Financial Institutions from across Europe as well as a selection of the industry’s leading technology providers. “This is the second year we have asked our readers to name their choice of vendors and systems,” said David Bannister, editor of Banking Technology. “Again we have been very pleased with the response, and congratulate all the winners and nominees on attracting such support from the user community.”