Andreas Capital, a Wealth Management company, has adopted Profidata’s e-AMIS solution on the basis of the solution’s ability to support their reporting requirements within a flexible environment.

Established in November 2010 and approved a few months later by the CSSF, Andreas Capital is a financial adviser focusing on wealth management solutions. Andreas Capital is part of a new generation of high-level players offering tailored, advanced wealth management services, perfectly fitting into the current trend in Luxembourg for combined personalised private wealth management and advisory services. Founded by institutional investments professionals and supported by an international board, Andreas Capital has balanced its expertise upon the two primary pillars of wealth management: Asset Management and Private Clients services. Andreas Capital also works for High Net Worth Individuals and Family Offices. Considering its exclusive positioning, as well as its plans for business expansion, Andreas Capital was looking for the best possible wealth management system that could also be perfectly customised to meet its clients’ specific needs. The solution had to cater for all current functional requirements whilst allowing for a widening of the functional perimeter in the future to improve the ease of use, as well as guaranteeing independence from the selected partner.

The essence of reporting

Andreas Capital wants its clients to have access to multiple information resources and to help them to make the best decisions. Having an institutional background, the wealth management company had a very precise idea of what its clients’ reporting should look like. “Our clients’ reporting must absolutely contain two essential elements : performance and risk”, says Marcel Kleinrouweler, Managing Director of Andreas Capital. “On the one hand, you must have access to the portfolio information in all its granularity and to what the portfolio contains at all times. On the other hand, you must be able to analyse the performance of assets under management. This means that reporting must identify and highlight where the performance comes from, and which risks are involved.”

In this context, Andreas Capital started looking for a software solution that could address the required level of customisation and offer flexibility. After having considered four solutions on the market, Andreas Capital eventually selected Profidata’s e-AMIS solution. In October 2011, Andreas Capital launched its call for tenders and proceeded to interviews in December. By the end of January 2012, Profidata had organised a workshop in its Swiss offices and a second workshop took place in Luxembourg the following March.

Profidata: a natural choice

“Today we have a software that was installed very quickly in our IT environment”, says Marcel Kleinrouweler. “Our advisors are using the basic functionalities of the tool and we are now in the process of organising training so they can further improve their use of e-AMIS.”

e-AMIS is an intuitive Wealth Management system supporting the entire investment process through STP (straight-through processing). The solution’s functionalities offer, amongst other things, advanced possibilities for portfolio modeling and analysis, as well as support for decision-making and for managing orders all the way through to security accounting. The system encompasses a wide range of possibilities, including multi-dimensional evaluation of performance, risk management, fee calculation, investment compliance, and a specific reporting module for clients. Whilst the software is easy to use and financially affordable for smaller companies, its customisation features also offer a high degree of flexibility.

Scalable and affordable

“We have particularly appreciated the scalability of the solution and its affordability, an important feature for a company like Andreas Capital. But for us it was essential that the reporting be exactly how our clients wanted and should correspond to their needs. The option to use parameters that allow for publishing details of the performance and risk was definitely a key element for choosing e-AMIS. For some of our clients, we need to be able to generate entirely tailor-made, very detailed, but still very understandable reports, while other clients require more standard reports that can be generated automatically.”

Finally the solution is really user-friendly and one does not need to have specific IT skills to extract value from it. It’s perfectly integrated with other software, such as Excel, to generate specific reports. Also, e-AMIS is completely neutral; independent and can connect to whatever deposit/custodian banks used by customers. We can guarantee complete independence of the data to our clients, which is very satisfying. And, e-AMIS supports both manual entries and the information flows we receive from data providers such as Bloomberg.”
Marcel Kleinrouweler, Managing Director of Andreas Capital

Andreas Capital found in Profidata not only a company highly specialised and competent in the development of asset management solutions, but also a human-sized company. Based in Switzerland, Profidata has 180 employees and is at its most active in the German market. With the arrival of Andreas Capital in the e-AMIS user group, Profidata has also set foot in the Luxembourg private wealth management market.

“We did not want to enter into a venture with just any software developer, but rather to rely on a company with a strong track record in our business sector”, says Marcel Kleinrouweler. “We found finance professionals who use the same language as we do, rather than purely technical guys. We appreciated their skills as well as the business model they proposed and which was adapted to the size of our company. In fact, we opted to lease the software for more peace of mind.”

We are very happy that Andreas Capital has joined the family of e-AMIS users. Our solution is based on “Your Own Way”, which gives Andreas Capital access to all the potential inherent in the preconfigured elements of the solution, while they can still adapt all the parameters and elements that are important for their clients as they choose. Our approach to the market is to always keep in mind the type of clients we have, as well as their company size and their business model. The partnership we build with clients is the cornerstone of our success and also ensures we complete our projects on time and on budget.”
Andrea Brevi, Regional Director of Profidata Luxembourg

 

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