Neurodecision is a Luxembourg-based start-up which offers a compliant, user-friendly and scientific customer risk-profiler for Financial Advisers. It was founded by Tiffany and Julien, with backgrounds in Behavioral Finance, Big Data Analysis and Wealth Management. With 1000+ investor profiles in its database and partnerships with major financial institutions, Neurodecision is a first mover on KYC (Know Your Customer) behavioral data processing.

Par Katarzyna Switalska

What made you want to start this company?

Our main topic is amazingly interesting! It relies on some of the latest advances in behavioral finance and machine learning, which are both booming fields of new technologies development.

Tiffany has a long experience of consulting and behavioral finance. She graduated from HEC and ENS Ulm and is now pursuing a PhD in behavioral finance. She noticed that financial advisors were not handling customer risk profiling as regulators expect them to. Therefore, she had the idea to develop a rigorous risk profiling tool. On the other hand, I focused on statistics and computer science during my studies at Cambridge University, ENSAE and professional experiences in banks and hedge funds. Having complementary skills, we were able to embrace the whole project and learn a lot from each other.

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