The new email management application InboxZero is launching in Luxembourg – and worldwide this summer. The app helps you quickly find an email in your email conversations, stop being overwhelmed by newsletters, never forgot to do something or even browse the attachments exchanged with a contact in a snap. We asked Salvatore Curaba, EASI‘s Managing Director, to give us further details of the app and why he chose Luxembourg as a first stop to the global spread.

By Charles-Louis Machuron – siliconluxembourg.lu

What is the purpose of the app InboxZero?

We wanted to create a perfect app, the most useful, beautiful and reliable. The purpose of this app is to reveal EASI to the world market and achieve a notoriety by bringing a real added value. We wanted to truly revolutionize the way people are using their emails.

The challenge to compete with giants like Google or Mailbox has also contributed to our motivation.(Salvatore Curaba, the Managing Director, is a former Belgian professional soccer player). When I went on the football field, I didn’t do that for money but for challenge. This philosophy is anchored in my person and in the InboxZero project.

Financially speaking, we want to make companies discover the big sister of InboxZero, SmartMail. This professional app offers extra functionalities and is specially intended for companies. Certain extra paid functionalities could also be offered in InboxZero.

Your app is currently available in Belgium. Why did you chose to launch it in Luxembourg?

Being implanted in Luxembourg, we feel very close to this country. This is why we wanted to launch our app on this market.

Moreover, we know this market better than others. Finally, it is known that having different cultural backgrounds, Luxembourg is a good market to test a product….

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