Thomson Reuters announced a global alliance with salesforce.com, the enterprise cloud computing company, which allows Thomson Reuters to deliver innovative wealth management offerings to its customers.

The agreement advances Thomson Reuters Wealth Management strategy to serve the independent advisor market, as well as deliver enhanced client management functionality to the wealth management investment community throughout the world, particularly in financial markets in Asia and the Middle East.

Thomson Reuters will use Force.com, salesforce.com’s cloud computing platform, to build a new web based application for independent financial advisors.. Force.com provides a complete application development environment for quickly building business applications that run in the cloud. Applications built on Force.com benefit from the reliability, scalability and security of salesforce.com’s proven global service infrastructure. Selecting Force.com for the Thomson Reuters Wealth Management strategy will ultimately enable financial advisors to provide better and enhanced service for their clients.

“By leveraging our cloud computing platform, Thomson Reuters can quickly build and deliver innovative applications that are reliable, scalable and secure, and provide the highest level of quality for their clients,” said Polly Sumner, President, Platform, Alliances and Services, salesforce.com. “Enterprise applications are moving to the cloud, and we are excited to help fuel that trend with Thomson Reuters.”

“Combining our industry leading content with salesforce.com’s innovative Force.com platform will allow wealth advisors around the world to proactively engage their clients with investment options, investment strategies and proposals,” said John Fennelly, Global Managing Director, Wealth Management, Thomson Reuters. “This should lead to higher productivity, higher percentage of transactions completed, and the opportunity to expand client bases by building meaningful, client-centric relationships with both clients and prospects.”

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 85,000 custom applications used by salesforce.com’s 51,800 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.