RTL Group: stronger than expected results thanks to ads and cost discipline
Copyright: Tim Lecomte/SIP The European entertainment network posted its interim results to […]
August 26, 2010
Copyright: Tim Lecomte/SIP
The European entertainment network posted its interim results to 30 June 2010.
The reported EBITA jumped from 367 million to 537 million euro, whereas the broadcasting organization revenue rose 7,5 percent to 2.66 billion euro.
« With 537 million euro, RTL Group delivers best half-year result ever, up 46 per cent,» its press release announced.
Strong TV advertising rebound in Western Europe
These figures reflect RTL’s strategy to increase its revenue source from the advertising markets while following a disciplined approach to portfolio management.
“All profit centers improved their results,” RTL added: Germany’s Mediengruppe RTL Deutschland posted an 257 million euro-EBITA (up 62.7 per cent) and outperformed a significantly growing TV advertising market, according to the entertainment body.
RTL’s new media activities show strong growth, the company detailed in its report: “RTL Group’s online platforms and on-demand offers across Europe collectively generated more than 715 million video views of professionally produced content, up 50 per cent year-on-year,“ it said.
The total online advertising revenue rose 55 per cent year-on-year, driven by video advertising. Also RTL Group entities launched 40 mobile applications registering 5.5 million downloads to date. Furthermore, RTL Television became the first German channel to offer a mobile live stream app for its linear TV schedule.
A two-step strategy
“RTL Group’s strategy will continue to pursue two main goals, Gerhard Zeiler, its CEO commented. First, to further optimize our core broadcasting business. This includes a variety of measures such as strengthening our family of channels and a cautious but flexible cost approach”.