The dawn of a new era of the business-centric data center is heralded by the introduction today of PRIMEFLEX, the new brand for Fujitsu integrated systems. With PRIMEFLEX, Fujitsu is empowering organizations to accelerate their business expansion, eliminate complexity and reduce risk by enabling the faster deployment of more powerful data center technologies.

Integrated systems comprised of server, storage and connectivity, coupled with software and management layers, pre-integrated and pre-tested for specific workloads, are gaining market share thanks to their recognized ability to create new value for businesses. Faster time to market and worry-free lifecycle management for integrated systems are cutting operational cost and complexity, by eliminating the need for customers to manage their own ad-hoc and laborious system integration projects.

Fujitsu is introducing the PRIMEFLEX brand for its family of integrated systems, a comprehensive line-up of more than 20 business-centric solutions, to cover the entire scope of needs in the data center. PRIMEFLEX systems, which encompass solutions from Fujitsu partners such as Microsoft, VMware and SAP, are all packaged and tested by Fujitsu. Customers can also choose Fujitsu Lifecycle Management for managing system updates and ongoing stack compatibility, as well as Fujitsu SolutionContract to tackle unplanned system downtime.

Ayman Abouseif, Vice President Product Marketing, Fujitsu Global Marketing said “Customers choose integrated systems to cut project time and eliminate uncertainty – because this approach is quicker and significantly less risky than trying to integrate components on your own. Fujitsu is adding an instantly-recognizable name, PRIMEFLEX, to frame an already comprehensive line-up of integrated systems. The PRIMEFLEX family runs from virtualization to cloud, from ERP to in-memory, from Microsoft to SAP and from Big Data to High Performance Computing (HPC), and we’ll be adding more in early 2015.”

New PRIMEFLEX line-up among the industry’s broadest

PRIMEFLEX represents one of the industry’s broadest offerings of powerful data center solutions, including both ‘ready to run’ pre-integrated systems that can be rapidly brought into production and so-called Reference Architectures, which offer more customizable pre-validated and pre-tested design blueprints.
The line-up, which encompasses more than 20 different solutions, includes Fujitsu PRIMEFLEX for SAP HANA, which optimizes high-performance real-time database solutions and PRIMEFLEX for VMware EVO: RAIL, one of the industry’s first hyper-converged infrastructures optimized for VMware. PRIMEFLEX systems also power many services within the Fujitsu Cloud.

A new addition to the PRIMEFLEX family is a powerful and scalable platform that provides business users with a more cost-effective way of creating actionable analytics from big data. Fujitsu PRIMEFLEX for Hadoop analyses large volumes of data to extract and make accessible meaningful business-relevant information, combining the convenience of pre-configured and pre-tested hardware and the economic advantages of open source software plus system support and lifecycle management.

For worry-free operation of all integrated systems, Fujitsu offers comprehensive system integration services capabilities, turnkey data center services including hosting, managed data center and cloud Infrastructure-as-a-Service. Pay-as-you-go financing options are also available.